The Apple-Facebook war is heating up. We may not like who wins.

Well that escalated quickly.

At about 11:55 a.m. Pacific Time on Monday, Apple Senior Vice President Craig Federighi took the ongoing war of words between his company and Facebook to a new level. 

Federighi declared that, in the upcoming version of mac OS, Apple would shut down the practice of ad networks tracking users via Like buttons and comment fields.

Facebook is probably not quivering in its boots. These protections, called Intelligent Tracking Prevention, only exist in Safari, Apple’s homegrown browser — which has only a 13.8% market share on desktop computers worldwide. Google Chrome is the leader in this space, installed on 58.1% of desktops. Read more...