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June 6, 2018 01:49 pm GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/12Qm9ptlpfc/
Facebook introduces new bidding support for in-app ads
Facebook is expanding its support for header bidding, a technology that allows publishers to auction off ad impressions through real-time bidding between ad networks. The company announced its support for header bidding on the mobile web last year. Today, it’s adding something similar for in-app advertising. That means app publishers who use header bidding can […]Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/12Qm9ptlpfc/
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