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May 27, 2018 08:00 pm

Oracle's Aggressive Sales Tactics Are Backfiring With Customers

An anonymous reader shares a report: Oracle's aggressive sales tactics are turning off customers, setting a roadblock in the company's race to catch up with Amazon Web Services in the cloud, according to a report on The Information. [Editor's note: the link may be paywalled; alternative source]. Oracle is threatening customers of its on-premises software with potentially expensive usage audits and strongly suggesting those customers could solve their problems by moving to the cloud, The Information says. But the tactic is backfiring. "Several big Oracle customers, including oil and gas exploration company Halliburton, toy maker Mattel and electricity provider Edison Southern California, have recently rejected big cloud services deals proposed by Oracle, according to an Oracle employee with knowledge of the situation," the publication reported. "Oracle representatives had suggested the customers strike the deals to avoid expensive audits of how they were using Oracle software, according to the employee. Instead, that approach to selling cloud is irritating customers," it added.

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