GDPR email subject lines sound even more desperate than your ex lovers

Cast your eye through the reams of unread emails currently rattling around your personal inbox and you'll see a string of subject lines resembling break-up texts. 

If your inbox is anything like mine in the run-up to GDPR coming into effect on 25 May, then your inbox will be bursting with subject lines like: "is it really over," "no more secrets between us," "please don't go," "don't let this be goodbye," and "let's be friends." 

Nope it's not our thirsty exes that have come a-calling: It's GDPR knocking at our door. Or, rather, brands complying with Europe's new General Data Protection Regulation by asking us if we'd like to remain subscribed to their emails.  Read more...