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May 23, 2018 11:31 am -04
As users cut cords and go with live TV streaming services like Hulu and Sling TV, it gets harder for broadcasters to gauge those all-important ratings -- especially on a local level. Now, Nielsen has announced that it will start measuring local TV au...
Original Link: https://www.engadget.com/2018/05/23/nielsen-youtube-tv-local-audience-ratings/
Nielsen to include YouTube TV viewing figures in its local ratings
As users cut cords and go with live TV streaming services like Hulu and Sling TV, it gets harder for broadcasters to gauge those all-important ratings -- especially on a local level. Now, Nielsen has announced that it will start measuring local TV au...Original Link: https://www.engadget.com/2018/05/23/nielsen-youtube-tv-local-audience-ratings/
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Engadget
Engadget is a web magazine with obsessive daily coverage of everything new in gadgets and consumer electronics. Engadget was launched in March of 2004 in partnership with the Weblogs, Inc. Network (WIMore About this Source Visit Engadget