Can AI make house hunting easier? Zillow is going for it.

Artificial intelligence is getting smarter, and with those smarts comes application. It's now used in some surprising areas, from arcade games to law contracts to therapy to pornography.

Real estate is the next area AI is conquering, and first up on the battlefield is Zillow.

When Zillow's chief marketing officer, Jeremy Wacksman, joined the company in 2009 (which, with the U.S. economy mired in the housing crisis, he says was a "fabulous time to join a startup in the real-estate space"), he was determined to incorporate artificial intelligence into the platform.