How banks and finance firms are using AI to better engage with and understand you

Against a global backdrop of emerging technologies and ever-changing relationships between businesses and consumers, one thing is clear: leaders in the finance and banking industries will increasingly look to artificial intelligence to understand and engage with their customers in new ways. 

According to a 2017 Forrester report, the widening gap between financial firms that embrace digital growth and business transformation powered by technology and those institutions that continue to do business in traditional ways will continue to widen. 

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