Snapchat's user satisfaction is at an all-time low

Snapchat has embarked on its road to redemption with a redesigned redesign — but new polling numbers show that the journey back to user faith will be a long one.

The polling company YouGov released a report about Snapchat on Friday showing that millennial consumer sentiment towards the brand is at an all-time low. YouGov's Impression poll about Snapchat, which asks whether people have a positive or negative impression of a brand, dropped 73 percent from late January to early April. Snapchat reached a high score of 30, and dropped to 8 by April. Yikes! Read more...