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May 6, 2018 06:08 pm

Placing Election Ads On Google Will Require a Government ID

Google announced new policies Friday that will require advertisers to prove they are a U.S. citizen or permanent resident when buying election ads. "Under the new guidelines, Google will ask advertisers -- be they individuals, organizations, or political action committees -- to prove they are who they claim to be," reports Gizmodo. "It will also require the ads to include a clear disclosure of who is paying for it." From the report: The change comes after Google and other social media companies revealed their advertising platforms were abused by foreign actors, including the Russian government-backed troll farm Internet Research Agency, during the 2016 U.S. presidential election. It also places Google's policies in line with U.S. laws for traditional media that restrict foreign entities from running election ads. Where Google's effort falls short, at least in its current iteration, is the new policies only cover ads featuring candidates running for office. So-called "issue ads" that advocate a certain point of view on hot-button topics are not covered in Google's policies.

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