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May 5, 2018 06:34 pm

New California Ballot Measure Demands Groundbreaking Privacy Rights

Supporters gathered 625,000 signatures to put the "California Consumer Privacy Act" on the ballot in November -- far exceeding the 365,880 signatures needed to qualify. The Mercury News reports:The proposed initiative aims to allow consumers to see what personal information companies are collecting about them and ask the companies to stop selling that information, and also seeks to hold businesses accountable for data breaches. "Today is a major step forward in our campaign, and an affirmation that California voters care deeply about the fundamental privacy protections provided in the California Consumer Privacy Act," said Alastair Mactaggart, the San Francisco real estate developer who is bankrolling the measure. He has spent $1.65 million on the effort, according to filings with the California secretary of state. The measure is opposed by companies such as AT&T, Comcast, Verizon and Google, which have all donated $200,000 each to fight the measure. Facebook has also given $200,000 to the opposition. However, Facebook last month said it would leave the effort to fight the initiative. The article notes that Facebook's decision to stop publicly opposing the privacy measure occurred "around the time Facebook CEO Mark Zuckerberg was testifying to Congress about the company's Cambridge Analytica privacy scandal."

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