Now you can buy clothes or make reservations without ever leaving Instagram

The time and energy gap between seeing something, desiring it, and actually buying it, is shrinking to almost nothing.

Instagram users have reported the appearance of in-app purchases, according to TechCrunch. With this new capability, when stores post a product that catches an Instagram scroller's eye, users could click to buy without ever leaving the Instagram app.

The new capability is tied in with booking and reservation services, which Instagram announced in March 2017. That means if you're looking for a #brunch spot on Instagram, you can make a reservation in-app at whichever restaurant's huevos catch your eye.  Read more...