An Interest In:
Web News this Week
- March 22, 2024
- March 21, 2024
- March 20, 2024
- March 19, 2024
- March 18, 2024
- March 17, 2024
- March 16, 2024
Some of Our Sources
- TutsPlus - Code
- Six Revisions
- Inspiredology
- Noupe
- Crazy Leaf Design
- My Ink Blog
- Wal You
- Web Resource Source
- Android Headlines
- Willems Lab
Help Webnuz
Referal links:
April 24, 2018 04:30 pm
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/Fx1fAM893S8/facebook-has-considered-profiling-its-users-personalities-and-using-the-information-to-tar
Facebook Has Considered Profiling Its Users' Personalities and Using the Information To Target Ads
An anonymous reader shares a report: A patent filed by the social network describes how personality characteristics, including emotional stability, could be determined from people's messages and status updates. The firm is currently embroiled in a privacy scandal over the use of its data by a political consultancy. Facebook says it has never used the personality test in its products. The patent, first filed in 2012, is in the names of Michael Nowak and Dean Eckles. Mr Nowak has worked for Facebook for 10 years, while Prof Eckles now teaches at the Massachusetts Institute of Technology. The patent has been updated twice, most recently in 2016. The BBC has seen emails from Mr Eckles and other Facebook staff to University of Cambridge psychologists in which they discuss analysis of data to infer personality traits, and talk of using such research to improve the product for users and advertisers.Read more of this story at Slashdot.
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/Fx1fAM893S8/facebook-has-considered-profiling-its-users-personalities-and-using-the-information-to-tar
Share this article:
Tweet
View Full Article
Slashdot
Slashdot was originally created in September of 1997 by Rob "CmdrTaco" Malda. Today it is owned by Geeknet, Inc..More About this Source Visit Slashdot