Peak Zuck: "What's a shadow profile?"

Shadow Profiles is the industry term for the dossiers that Facebook compiles on billions of people, including people who don't have Facebook accounts, merging data from Facebook Like buttons and tracking pixels, outside data brokers, and data entered by Facebook users about their friends, including harvested address-books, tagged photos, and other personal information that can pertain to Facebook users and non-users alike. (more…)