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April 10, 2018 02:37 pm GMT

Lucidity uses the blockchain to bring more transparency to online ads

Sam Kim, co-founder and CEO of Lucidity, said blockchain technology offers a solution to cut down on fraud and bring more transparency to digital advertising. Kim was previously chief operating officer at The Mobile Majority, a mobile ad company where he said he saw the challenges of reconciling the data used by different parts of […]

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