On the junk science and excellent PR of Cambridge Analytica

Cambridge Analytica claimed that it could sway elections thanks to the devastating power of psychometric profiling, and they may have even believed it, but those claims should be read with a critical eye, because they're marketing hype aimed at people whom Cambridge Analytica was pitching as client; and because Cambridge Analytica is not a scientific enterprise, but a secretive corporation whose researchers never had to subject their experiments and results to critical, peer-reviewed scrutiny, opening up endless possibilities for self-deception and truth-shading. (more…)