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April 2, 2018 03:44 pm

EU's Long-Promised Digital Media Portability Rules Go Into Effect

The EU's long-promised digital media portability rules have taken effect as of April 1st, letting residents access Netflix, Amazon Prime Video and other paid digital media services in other member countries as if they were still at home. From a report: The European Commission's 'digital single market strategy,' which last year claimed victory over mobile roaming charges, has now lead to it passing the 'portability regulation,' which will allow users around the EU to use region locked services more freely while travelling abroad. Under currently active rules, what content is available in a certain territory is based on the specific local rights that a provider has secured. The new rules allow for what Phil Sherrell, head of international media, entertainment and sport for international law firm Bird and Bird, calls "copyright fiction," allowing the normal rules to be bent temporarily while a user is travelling. The regulation was originally passed in June 2017, but the nine-month period given to rights holders and service providers to prepare is about to expire, and thereby making the rules enforceable. From today, content providers, whether their products are videos, music, games, live sport or e-books, will use their subscribers' details to validate their home country, and let them access all the usual content and services available in that location all around the Union.

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