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March 12, 2018 01:30 am GMT

The case for boosting enterprise software startups with services

  One of the truisms of software business strategy is that services is bad business; heck, we’ve alsosaid it. The reason, put bluntly, is that it’s a business with low margins and is not as scalable. So in the early days ofbringing to marketa complex enterprise software product, the repeated feedback I got from nearly all my advisors was to make sure customers were… Read More

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