Coca-Cola is launching its first alcoholic beverage

SoraNews24 reports:

Chu-his (also called sours) are so popular that theyre sold in cans, regularly bought by customers looking for something sweeter (and also generally cheaper) than beer, while still delivering a similar 4-to-8-percent dose of alcohol. Its not all that unusual for pubs in Japan to offer coke-his on their menus, either, which mix shochu with cola, either Coke or one of its competitors substitute products.

Likewise, even in the West Coca-Cola has long been used in cocktails. Still, its going to be a little startling to be able to buy official, from-the-factory alcoholic Coca-Cola, which might be why only Japan is going to be graced with the canned adult drinks. This is [a] modest experiment for a specific slice of our market, Coca-Cola Japan president Jorge Garduno said in regards to the new venture, which indicates that the Coca-Cola chu-hi probably wont see release in the rest of the world.

photo by Mike Mozart, Attribution 2.0 Generic (CC BY 2.0)