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March 6, 2018 10:12 am PST

What's inside the Oscars gift bag, valued at $120K apiece

Even if you don't win an Oscar (the golden statuette itself is only worth $1), if you're an Academy Award nominee you walk away with a gift bag filled with some seriously lavish schwag.

Town & Country reports that each one is stuffed with promotional gifts valued at $120K:

...the swag bag includes a variety of luxury items, from spa-grade cosmetics, to the advanced Quip electric toothbrush, a year-supply of fresh California oranges, an experience with a personal trainer, and 6-12-day travel packages to Tanzania, Greece, and Hawaii.

For the past 16 years, marketing agency Distinctive Assets has made the "'Everyone Wins' Nominee Gift Bag." Interestingly, the bag is unofficial and not presented at the awards ceremony itself.

The Washington Post reports:

Each bag is big enough to fit a number of human bodies and heavy enough to risk back injury if you tried to lift it with poor form...

Its difficult to behold the collection of gifts without contemplating class war. This years offerings include a slate of skin-care, weight-loss and anti-aging products designed to fend off the inevitable progression of human life, as well as something called Chao Pinhole Gum Rejuvenation. The bag features fancy chocolates from Chocolatines in flavors unknown to the proletariat such as Champagne Diamond and Ginger Sake Pearl. We sampled the Pomegranate Balsamic Ruby but couldnt taste the ruby.

This years most expensive offering is a $40,000 luxury trip to Tanzania from International Expeditions...

Some of the bags gifts make strange bedfellows. The D. Thomas Signature DNA Head to Toe treatment promises in a Distinctive Assets news release to use the magic and science of laser and light to soft focus your skins imperfections from head to toe. Tucked in beside it is the childrens book Curlee Girlee by Atara Twersky, with the stated mission of empowering young girls to love all their unique features.

(Super Punch)


Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/HeznvOliBYU/whats-inside-the-oscars-gift.html

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