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March 6, 2018 03:20 pm
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/Xpu8S8cUBnY/the-slow-death-of-the-internet-cookie
The Slow Death of the Internet Cookie
Sara Fischer, writing for Axios: Over 60% of marketers believe they will no longer need to rely on tracking cookies, a 20-year-old desktop-based technology, for the majority of their digital marketing within the next two years, according to data from Viant Technology, an advertising cloud. Why it matters: Advertising and web-based services that were cookie-dependent are slowly being phased out of our mobile-first world, where more personalized data targeting is done without using cookies. Marketers are moving away from using cookies to track user data on the web to target ads now that people are moving away from desktop. 90% of marketers say they see improved performance from people-based marketing, compared with cookie-based campaigns.Read more of this story at Slashdot.
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/Xpu8S8cUBnY/the-slow-death-of-the-internet-cookie
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