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February 28, 2018 08:47 pm GMT
Spotify’s “Family Plan,” a variation of which launched in 2014, as well as its “Student Plan” appear to be driving a significant portion of the company’s growth and improving retention, as the company points to it multiple times in its filing for a direct listing on public markets today.But that also comes at a cost of decreasing the amount of revenue it… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Jwc1E-S3jYo/
Spotify plays the long game with Family and Student Plans even as revenue per user drops
Spotify’s “Family Plan,” a variation of which launched in 2014, as well as its “Student Plan” appear to be driving a significant portion of the company’s growth and improving retention, as the company points to it multiple times in its filing for a direct listing on public markets today.But that also comes at a cost of decreasing the amount of revenue it… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/Jwc1E-S3jYo/
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