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February 28, 2018 04:39 pm GMT

'Switch to iPhone' say Apple's latest iPhone commercials

There's a certain aesthetic that consumers have come to expect from Apple: black backgrounds, hip-hop beats, flashy text and visual effects. 

The latest set of ads from the company, however, feature a new look. They're charming, light-hearted, and — most pointedly — out to woo the world's Android users.

SEE ALSO: Apple releases emotional ad to celebrate marriage equality

All four ads feature a screen divided into two regions: a gray half labeled "your phone" and a light blue half labeled "iPhone." They're less than 20 seconds long, and set to upbeat, old-timey music. 

"Ease" depicts a man struggling with an umbrella in what appears to be a sandstorm on the bottom half of the screen (titled "your phone.") When he opens the umbrella, he's lifted into the blue sky above him (titled "iPhone.") Read more...

More about Apple, Iphone, Advertising, Iphone X, and Tech

Original Link: http://feeds.mashable.com/~r/mashable/tech/~3/MwOno1f2Lrc/

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