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February 24, 2018 12:37 am PST
Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/j9CDQ0RIHic/lookalike-audiences.html
Trump and the weird attention economy of Facebook
When you try to buy online ads from Facebook's self-serve ad-auctioning platform, merely being the highest bidder isn't enough to guarantee that your ads will get through: Facebook multiplies your bid by a software-generated prediction about how responsive the audience will be to it, so the clickbaitier your ad is, the less it costs to place it. (more…)
Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/j9CDQ0RIHic/lookalike-audiences.html
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