Mashable launches AMP stories in partnership with Google

It’s a big day here at Mashable: We’re thrilled to announce a new partnership with Google that will bring our immersive vertical video storytelling to a new audience via search. 

Ladies and gentlemen, meet AMP stories.

Mashable is one of eight publishers involved in the development of AMP stories with Google, and we’re proud to have had a hand in shaping the new format with our unique perspective on tech, culture, and entertainment. 

Our debut AMP stories include an essential guide to Marvel's Black Panther, a tongue-in-cheek examination of Instagram's most absurd beauty trends, and an absorbing explainer on Silicon Valley's favorite gossip app. Read more...