Snapchat takes us inside the Olympics like never before

The Olympics is a spectacle, a very expensive spectacle. NBC holds the exclusive TV rights very, very dearly, spending $963 million just for these Winter Olympics in Pyeongchang. The media giant already got that back in ad sales, but how's the audience? 

For TV, the viewership numbers might not look so great. If you're like 20-something millennial in NYC who works an office job and goes out almost nightly (a.k.a. me), there's a good chance you're not glued to a TV set during the day or in the evenings for NBC's coverage.

But that doesn't mean I haven't watched the Olympics. In fact, I've consumed more Olympics-related content than ever before this year. Yeah, I'm constantly on Twitter and try to read as many Mashable articles as I can a day, but my main portal into what's happening at the 2018 Winter Olympics is Snapchat.  Read more...