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February 5, 2018 05:21 am PST

MLK on car ads

Ram used a clip from a Martin Luther King Jr. sermon in an ad for a truck, played over a montage of stereotypically patriotic imagery. Here—reportedly another quote taken from the same recording of the same speech—are MLK's thoughts on advertising, superimposed on the same video. Specifically, automobile advertising.

I reckon the agency knew what it was doing. It's not, as Reddit and Twitter generally assumes, a blundering inspirational quote from a freshly-significant historical figure derpily plunked into the Final Cut timeline. These are educated people, plugged into the currents of popular culture, weathervanes of consumer sentiment. It's a reminder of what is owned and by whom. They knew it would upset people. Highlighting division is the point of the ad, which is what makes it so amazing.


Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/YaB7AOvIuAc/mlk-on-car-ads.html

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