Instagram gave brands a hot new feature, but still won't give users a chronological timeline

Instagram's latest update is totally here for you — as long as the you in question just so happens to be a major brand account on its platform. 

That's right, as of today, businesses now have the ability to schedule posts. And new features are all good and fine, I guess, but what I'm really trying to say here is maybe Instagram could have released a chronological timeline instead?

Sure, scheduling posts will help Wendy's social media team get that definitely important burger content to the company's followers at 2 a.m. or whatever, and Instagram's developers should be praised for making this crucial innovation possible, but maybe they could have instead spent some time building a toggle switch for users to turn off the terrible algorithmic timeline?  Read more...