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January 24, 2018 04:49 pm GMT

Apple to take on messaging rivals with launch of Business Chat

Apple is preparing to roll out a new feature in iMessage that will allow consumers to chat directly with businesses through Apple’s messaging platform. The feature, called Business Chat, was announced last year at Apple’s Worldwide Developer Conference, and will debut this spring with launch partners includingDiscover, Hilton, Lowe’s and Wells Fargo. The feature will… Read More

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