SF peeps: Paint the town white with the 'Brides of March'

Michele Michele

Now in its 20th year, the annual "Beware the Brides of March" gathering was started by Burning Man co-founder Danger Ranger (previously) who thought of the idea while in a thrift store:

I saw a rack of used wedding dresses and realized how often the dream of an ideal marriage had failed and how so much of this dream has been fabricated in order to fuel the ever-increasing consumption of new products. I thought it would be funny to take the primary symbol of this sacred institution and twist it around, much like what the Cacophony Society did with the Santa Rampage. This is classic Situationist Detournament, the hijacking of a message.

Want to be part of this bridal party? On Sunday, March 18th, arrive promptly at 2:30 PM at Bar Fluxus (18 Harlan Place at Grant Ave, SF):

Well have a few rounds of drinks at the bars and wait for late arrivals. By 3:30 PM well be suitably liquored up for a stroll around town, with stops at our favorite Formal Wear store, and diamond importer. From there, well continue on Grant and turn onto Maiden Lane, Stopping for a photo op at the gates of Maiden Lane. Then well race across the street to Union Square and gather around our edifice of desire, the monolith of John Dong Long. From there, well proceed across the street to an exclusive department store for a fresh application of lipstick and makeup from the counter samples.

And: "Wear a dress, please. It's the Brides of March, not the Grooms of March." If you think you won't find a wedding dress that will fit, please take a look at this "dress hacking" page first.

Other cities often participate too. Keep checking the official BridesofMarch.org page.

photo of Michelle Michel by Frank Synopsis