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January 21, 2018 05:30 pm GMT
With WPP’s over 200,000 employees and a $75 billion media book, Sir Martin Sorrell has a uniquely privileged insight into the future of the online advertising industry. And he believes that 2018 might be the year that a third company joins what he calls the Facebook/Google “duopoly” in online advertising and search. Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/8OalInIhfkk/
2018 might be Amazons year to take a leading role in online advertising
With WPP’s over 200,000 employees and a $75 billion media book, Sir Martin Sorrell has a uniquely privileged insight into the future of the online advertising industry. And he believes that 2018 might be the year that a third company joins what he calls the Facebook/Google “duopoly” in online advertising and search. Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/8OalInIhfkk/
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