StubHub is using augmented reality to help you buy Super Bowl tickets

For serious football fans, there's no more prized (or pricey) ticket than the Super Bowl. But that ticket also often comes with a lot of the unknowns that accompany traveling to a massive event in an unfamiliar stadium and city.

StubHub thinks the solution to that uncertainty may be augmented reality. The eBay-owned company plans to introduce an augmented reality feature to its app that allows potential Super Bowl goers to get an up-close look at Minneapolis' U.S. Bank Stadium.

Beginning next week, people looking to purchase Super Bowl tickets via StubHub's iPhone app will see a new "AR" option that lets them bring up a 3D model of the stadium and its surrounding area. The idea, according to StubHub CTO Matt Swan, is to give ticket-buyers a way to better plan their Super Bowl experience well before they ever set foot in Minneapolis. Read more...