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January 17, 2018 08:00 pm
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/zWfLCEN4Mys/youtube-toughens-advert-payment-rules
YouTube Toughens Advert Payment Rules
YouTube is introducing tougher requirements for video publishers who want to make money from its platform. From a report: In addition, it has said staff will manually review all clips before they are added to a premium service that pairs big brand advertisers with popular content. The moves follow a series of advertiser boycotts and a controversial vlog that featured an apparent suicide victim. One expert said that the Google-owned service had been slow to react. "Google presents the impression of acting reactively rather than proactively," said Mark Mulligan, from the consultancy Midia Research. [...] The first part of the new strategy involves a stricter requirement that publishers must fulfil before they can make money from their uploads. Clips will no longer have adverts attached unless the publisher meets two criteria -- that they have: at least 1,000 subscribers; and more than 4,000 hours of their content viewed by others within the past 12 months.Read more of this story at Slashdot.
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/zWfLCEN4Mys/youtube-toughens-advert-payment-rules
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