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January 10, 2018 12:00 am

Kodak Announces Its Own Cryptocurrency, Watches Stock Price Skyrocket

Kodak has joined the cryptocurrency craze by launching its own KodakCoin, a cryptocurrency for photographers. As soon as the news was announced, Kodak's stock (KODK) jumped more than 60 percent. The Verge reports: KodakCoins will work as tokens inside the new blockchain-powered KodakOne rights management platform. The platform will supposedly create a digital ledger of rights ownership that photographers can use to register and license new and old work. Both the platform and cryptocurrency are supposed to "empower photographers and agencies to take greater control in image rights management," according to the press release. The digital currency is meant to create a new economy for photographers to receive payment and sell work on a secure platform. But while Kodak's proposed blockchain-powered platform and virtual coin sound good on paper, it's not clear why the photography company needs to use blockchain to achieve its goals, rather than just create another social media platform instead. It appears that Kodak, like the other tea and vape companies that received media attention last month for making the abrupt leap to blockchain, could just be trying to capitalize on the current cryptocurrency mania.

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