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January 5, 2018 08:00 pm

Arbitrary Deadlines Are the Enemy of Creativity, According to Harvard Research

Time can feel like the enemy to an employee in any role, and in any industry, but it's most acutely threatening to creative types. From a report: We may tease them for their diva-like behaviors when they feel persecuted by a deadline, but we have to admit that "develop an amazing new idea" is not something that slides into your schedule, like pick up lunch or respond to new clients. Nor can systems be tweaked and extra hands hired to help hit a goal that requires innovation, the way they can when mundane busy work is piling up. And yet deadlines are a fact of life for any company that wants to stay competitive. In a recent Harvard Business School podcast, professor Teresa Amabile, whose academic career has focused on individuals, teams, and creativity, offers some guidance for managers who struggle to support or coax their creative talent. She explains that although the creative process itself can't be controlled, certain structures can set up the conditions to move it along. When possible, managers should avoid tight deadlines for creative projects. In her work, Amabile found that creative teams can produce ideas on a deadline, and creative people may feel productive on high-pressured days, but their ideas won't be inspired.

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