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January 4, 2018 04:00 am

Yes, Your Amazon Echo Is an Ad Machine

An anonymous reader quotes a report from Gizmodo: CNBC reports that Amazon is in discussions with huge companies that want to promote their goods on Echo devices. Proctor & Gamble as well as Clorox are reportedly in talks for major advertising deals that would allow Alexa to suggest products for you to buy. CNBC uses the example of asking Alexa how to remove a stain, with Alexa in turn recommending a Clorox product. So far it's unclear how Amazon would identify promoted responses from Alexa, if at all. Here's the really wacky thing: Amazon has already been doing this sort of thing to some degree. Currently, paid promotions are built into Alexa responses, but maybe you just haven't noticed it. CNBC uses this example: "There are already some sponsorships on Alexa that aren't tied to a user's history. If a shopper asks Alexa to buy toothpaste, one response is, 'Okay, I can look for a brand, like Colgate. What would you like?'" So it seems like Amazon wants to get you coming and going. Not only does the company want to let you buy stuff with your voice. Jeff Bezos and friends also want to make money by suggesting what to buy and even by pushing those products higher up in the search results so that you're more likely to do it.

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