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January 3, 2018 10:00 pm

Dating Website eHarmony's Ad Banned For Claiming Service Is 'Scientifically Proven'

A dating website's claim that it used a "scientifically proven matching system" to pair up those looking for love, has been banned. From a report: An advert for eHarmony on the London Underground in July read: "It's time science had a go at love." The Advertising Standards Authority (ASA) called the claim "misleading." The online matchmaker said while it "respectfully disagrees" with the ruling, it will make its advertising "as clear as possible." The website was unable to offer the ASA any evidence that customers had a greater chance of finding love, despite claiming that its "scientifically proven matching system decodes the mystery of compatibility and chemistry." "Imagine being able to stack the odds of finding lasting love entirely in your favour," the advert read.

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