Facebook is the biggest social network. Now, it's trying to become the best.

In Facebook's perfect world, your News Feed might look something like this: 

There's a post from a family member or close friend, ideally a tagged photo that is thoughtful and important to them but also to the people around them. The post causes a lot of people click on Facebook's various reaction buttons and contribute reasoned comments that spur genuine discussion, in turn connecting people around common ideas and causes that they might not have otherwise found. This then keeps them on Facebook more and contributing stuff that makes other people stay on Facebook more. Eventually, that's your entire feed. Read more...