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December 15, 2017 06:00 pm

Contact Lens Startup Hubble Sold Lenses With a Fake Prescription From a Made-up Doctor

Alison Griswold, reporting for Quartz: The Hubble contacts sitting in front of me are everything the ads promised: two weeks' worth of soft, daily lenses in robin's-egg-blue packaging. They arrived promptly, one week after I placed an order on Hubble's website, and three days after the company notified me the contacts had shipped. The lenses were packed in cream-colored boxes and came with a five-step guide, illustrated in different shades of pastel. There's only one problem: I don't wear contacts, and I ordered these using a fake prescription from a made-up doctor. Hubble was founded in May 2016 as a direct-to-consumer contact lens brand -- the Warby Parker of contacts, if you will. The company aims to make buying contact lenses as cheap and easy as shopping on Amazon. It has fast become a star of New York's startup scene, raising more than $30 million from investors that include Founders Fund and Greycroft Partners. Its valuation tops $200 million. Since the service officially launched in November 2016, Hubble claims to have sold $20 million worth of lens subscriptions, and says it's growing 20% month over month. Hubble expanded to Canada in August and plans to be in the UK as early as January. Quick service, cheap contacts, and whimsical branding have made Hubble a speedy success. But in its rush to disrupt the consumer experience, Hubble also appears to be playing fast and loose with some basic consumer protections.

Read more of this story at Slashdot.


Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/raQQAdsFhzI/contact-lens-startup-hubble-sold-lenses-with-a-fake-prescription-from-a-made-up-doctor

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