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December 7, 2017 03:04 pm PST

Broetry is the perfect blogging format for the age of Trump

There's a new form of blog post going around comprising short, single-sentence paragraphs. Mostly marketing clich delivered in the smugly sagacious tone of know-it-all men, "Broetry" is the perfect material to game LinkedIn.

I probably average around, 4,000 engagements and 600,000 views per post, said Fechter. He also stressed that its all organic traffic and he doesnt spend a cent marketing the content.

Three online marketers that spoke with BuzzFeed News said that they first noticed the single-line, single-paragraph updates becoming more prevalent on LinkedIn in late September, when copycats began mimicking Fechter hoping for similar success. Since then, theres been a broem for almost anything: hiring, failing, dating, being single, and fake news. Theres even been broems about broems, like those published by Sam Parr, the founder of business newsletter The Hustle. He published one as a joke. It racked up more than 2,000 likes in a matter of days.

BBC News' style guide calls for one-sentence paragraphs, which gives its writing a simple staccato authority. This was copied and abused by the various Facebook-gaming viral sites of the early- to mid-2010s, and now some echo of all that has found a new life on LinkedIn, the web's coldest and most desperate social network.

Many broems read as parodies of things we read last year on Medium: the same life-lessons rooted in cash-fire entrepreneurship, the same anxious performance of wisdom and authority, but in 70 words instead of 700. I figure it all comes from spending 18 hours a day performing marketing or activist roles inside social media fishtanks. Learning all the while that the Branded Self is a gnostic treadmill whose squeaky wheels sound with each desperate footfall a little more like a chanting cartoon duck.


Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/hNrd6VDVzWc/broetry-is-the-perfect-bloggin.html

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