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December 5, 2017 02:00 am

Amazon Finally Launches In Australia

After a very soft launch on Nov. 23, Amazon has officially launched in Australia. Mashable reports: One of the biggest things to happen to Australia's retail sector, Amazon's website has switched over from a Kindle Store presence to its fully fledged Amazon.com.au, with millions of products now ready for eager Christmas shoppers across more than 20 categories. It's a huge moment for Australian retail, and one of the most anticipated launches of the year, after Amazon confirmed in April 2017 it would expand its operations in Australia. Local retailers like David Jones and Myer have been scrambling to launch their own "premium" in-store services and price matching strategies or revamped online stores ahead of Amazon's arrival. Thousands of Australian brands have already signed up with Amazon to sell their wares locally and internationally. Small and medium-sized Australian businesses are selling on Amazon Marketplace. Amazon's allowing free delivery on eligible orders above $49 that are sold by Amazon, and the company is rolling out one-day delivery service to select areas. Plus, for the first time, Australian customers will be able to access Prime Video and Twitch Prime, launching Prime shipping benefits in Australia in mid-2018 (registration for Prime is open now for Aussies).

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