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November 30, 2017 01:32 pm GMT
Video advertising company Innovid has acquired another advertising startup, Taykey. We’ve written about Taykeyas a tool that companies can use to target their ads based on the topics that their desired audience is interested in. Innovid says that by combining Taykey’s analysis with its own data about video engagement, it can show advertisers how targeting relevant content affects… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/4Jl262i0uic/
Innovid acquires Taykey to provide more data to video advertisers
Video advertising company Innovid has acquired another advertising startup, Taykey. We’ve written about Taykeyas a tool that companies can use to target their ads based on the topics that their desired audience is interested in. Innovid says that by combining Taykey’s analysis with its own data about video engagement, it can show advertisers how targeting relevant content affects… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/4Jl262i0uic/
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