The logo on this phone case is what powers its suite of accessories

At first glance, this just looks like a regular iPhone case, but in fact that logo is composed of some pretty cool tech. 

The Case By Case Kickstarter page bills itself as "the best phone case ever," which is a pretty bold claim. I don't know if it's the best, but it's certainly pretty versatile, with a suite of interchangeable attachments that cover a range of activities. The logo itself is what makes the attachments work, which is both a cool idea and a smart branding move.  Read more...