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November 15, 2017 10:25 pm GMT

Procter & Gamble just bought this venture-backed deodorant startup for $100 million cash

Native Deodorant, a San Francisco-based natural deodorant brand, just sold to Procter & Gamble for $100 million cash. Native,which positioned itself as an online distributor of deodorant, had received just $500,000 from Azure Capital Partners.With over a million customers since launching 2.5 years ago, Native was able to use profits from the business to reinvest in growth. Read More

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