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November 14, 2017 10:00 pm GMT
Though lots of moving parts have to be corralled together in order to found, expand and manage a business as large as Audible.com, founder Donald Katz would argue that the key component to his company’s success is this: People love a good story and they love it even more when it’s delivered conversationally. Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/plPpXBnZKaE/
Don Katz dishes on Audible.com storytelling with Invisible Man, Ralph Ellison
Though lots of moving parts have to be corralled together in order to found, expand and manage a business as large as Audible.com, founder Donald Katz would argue that the key component to his company’s success is this: People love a good story and they love it even more when it’s delivered conversationally. Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/plPpXBnZKaE/
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