Take a sneak peek into the exciting future of sneaker tech

In Partnership with adidas

Inhaling a whiff of that new shoe smell is practically a transcendent experience for fervent sneakerheads

For athletes, trying on a new pair of kicks taps into another invigorating feeling: Triumph on the track or field. After all, the right gear — and shoes in particular — can be a determining factor when it comes to crossing the finish line mere milliseconds ahead of the competition.

But bringing shoes from concept to shelf has not traditionally been a quick process. In fact, industry standard — which includes the entire design and product development process — is around 18 months. Read more...