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October 31, 2017 01:21 pm GMT
Nielsen is expanding its Marketing Cloud by plugging in smart TV viewership data from Gracenote. Kelly Abcarian, senior vice president of product leadership at Nielsen, explained that the goal is to bring “person-level television data” to digital marketing and “bring the scale to a whole new level.” In other words, advertisers using the Nielsen Marketing Cloud will be… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/6N1Y5Vp0BJY/
Nielsen will use Gracenotes smart TV data for ad targeting
Nielsen is expanding its Marketing Cloud by plugging in smart TV viewership data from Gracenote. Kelly Abcarian, senior vice president of product leadership at Nielsen, explained that the goal is to bring “person-level television data” to digital marketing and “bring the scale to a whole new level.” In other words, advertisers using the Nielsen Marketing Cloud will be… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/6N1Y5Vp0BJY/
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