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October 29, 2017 10:12 pm GMT

Toyota wants to get us truly crushing on cars

Toyota is very invested in love. The automaker has a central philosophy of making vehicles that inspire ‘Aisha,’ a concept that literally means “beloved car” in Japanese. But the nature of ‘Aisha’ is changing, necessarily, just at the nature of automobiles themselves are fundamentally changing as we usher in automated and semi-autonomous driving. The key… Read More

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/umB2fSnE3DI/

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