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October 23, 2017 12:00 pm

Essential Announces $200 (29%) Discount on Phones -- Price Dropped To $499

An anonymous reader quote CNET:The heavily hyped, Andy Rubin-backed Essential phone launched late in August. Now, two months later, its price has been cut from $699 to $499. The news was announced in a Sunday blog post by company president Niccolo de Masi. He said the price cut comes in lieu of the company spending money on an expensive marketing campaign. "We could have created a massive TV campaign to capture your attention," Masi wrote, "but we think making it easier for people to get their hands on our first products is a better way to get to know us." A spokesperson added to this, telling CNET, "We've heard from many people that once they got their hands on an Essential Phone they were hooked by the device's unique look and feel... it was a strategic decision to invest in bold pricing to get our products into more hands instead of traditional marketing such as TV to generate awareness and word of mouth." "There is really no other way to read the move except as a signal that it wasn't selling well at $699," counters the Verge, "especially given that the only U.S. carrier stores it's available in have 'Sprint' above the door. It certainly doesn't help that it now has to face the Pixel 2 and Pixel 2 XL head-to-head." "To help salve the burn that customers who paid the full price might be feeling, the company is offering a $200 Essential Store 'friends & family code' to be used towards the purchase of another phone or a module."

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