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October 20, 2017 04:00 am

Senators Announce New Bill That Would Regulate Online Political Ads

An anonymous reader quotes a report from The Verge: As tech companies face continued scrutiny over Russian activity on their ad platforms, Senators today announced legislation meant to regulate political ads on the internet. The new bill, called the Honest Ads Act, would require companies like Facebook and Google to keep copies of political ads and make them publicly available. Under the act, the companies would also be required to release information on who those ads were targeted to, as well as information on the buyer and the rates charged for the ads. The new rules would bring disclosure rules more in line with how political ads are regulated in mediums like print and TV, and apply to any platform with more than 50 million monthly viewers. The companies would be required to keep and release data on anyone spending more than $500 on political ads in a year. It's unclear how well the bill will fare. Companies like Facebook have been successfully fighting regulations for years. But this latest attempt has some bipartisan support: the act, sponsored by Sen. Amy Klobuchar (D-MN) and Sen. Mark Warner (D-VA) is also co-sponsored by Sen. John McCain (R-AZ). "Americans deserve to know who's paying for the online ads," Klobuchar said at a press conference announcing the legislation.

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