3 reasons you should pay attention to Google’s $1 billion Lyft investment

Lyft got a major boost in the form of a billion-dollar investment round, and an earlier rumor was confirmed: CapitalG, Google parent company Alphabet's growth equity fund, led the round.

The investment brings Lyft's post-money valuation up to $11 billion from $7.5 billion just six months ago, and places CapitalG Partner David Lawee on the company's board. The round gives Lyft an extra boost as it prepares to dive into some major strategic projects after rapidly expanding this year, as the company says it grew from being available to 54 percent of the U.S. population to 95 percent in 2017 alone.  Read more...